How an evolving marketplace and Gen Z will influence Made in Italy recognition, intellectual property, and the future of luxury.

Join us for an interactive discussion on how an evolving marketplace and Gen Z will influence Made in Italy recognition, intellectual property, and the future of luxury.

Our national brand embodies centuries of dedication to the principles of esthetics and taste, high-quality produce and foods, superior materials, and aspirational experiences. The ability of Italy to turn its heritage into a global commercial success from the ashes of World War II is truly a unique story. However, the world is changing, customers are changing, and new generations are replacing old ones in gaining influence in the definition of consumerist patterns. In other words, we find ourselves at a time of great risk and great opportunities.

The future of Made in Italy needs a strategic rethinking to ensure that this national treasure will continue to be a beacon for global clients and Italian entrepreneurs.

Please join us for an interactive and engaging discussion. Attendance is limited and RSVP is required for this in-person event.

Location

Innovit – Italian Innovation and Culture Hub
710 Sansome Street San Francisco, CA 94111

Date and time

Friday, May 5 · 6 – 9pm PDT